Profile

Elaine Anwander is the owner of Qualitative Research Services, a market research firm based in Jacksonville, Florida. She has consulted with the medical community, health insurers, corporate decision makers, consumers and not-for-profit organizations throughout her 20-year career in the research field.

Much of Elaine’s research experience has been in the areas of consumer preference, expectation and satisfaction, with other initiatives in process improvement and organizational development. She has managed large-scale projects, and conducted both qualitative and quantitative studies. Her work has included design and management of syndicated customer and patient satisfaction studies, as well as one-on-one interviews with physicians, often with the intent of augmenting survey results.

In addition to conducting research with consumers and medical communities, Elaine has conducted process improvement studies, analyzed employee written response data in order to identify organizational issues, and conducted employee focus groups.

Elaine is currently a member of several professional organizations: Qualitative Research Consultants Association, Jacksonville Chamber of Commerce, Women Business Owners of North Florida, American Society of Training and Development, Professional Women’s Council, and Business Builders Network. She has served on local chapter boards of American Society of Training and Development, and American Marketing Association. She has conducted research for United Way on its Seniors Initiative, and works with the Area Agency on Aging in its Communities for a Lifetime planning. One of her most personally rewarding endeavors was establishing and leading a caregivers’ support organization for employees.

A Special Endorsement ---
Elaine and I have collaborated on research initiatives many times over the years.
I have come to admire her professionalism and knowledge.
She has a natural talent for moderating focus groups, conducting interviews, collecting and analyzing data, and she is an excellent writer.
I would not hesitate to recommend Elaine to potential clients and my fellow researchers.
Nancy Ulrich, President
Ulrich Research Services, Inc.